What is it?
McDonald’s now has a mobile app in Australia where people can track where the ingredients of their food come from. Because 50% of the Australians don’t believe that McDonalds uses good ingredients.
Why it’s cool?
This new App from McDonalds is all about transparency. And that is were people these days are interested in. With this campaign McDonalds is trying to change people’s negative perception about there food. I hope they are going to introduce this App worldwide, so all of the people can see where they’re burgers, chicken nuggets and all the other food of McDonalds come from.