What it Is:
When you are looking for eco-friendly notepads you can already find it in olmost every store. However, Italy-based firm Favini has taken the eco mindset one step further and has now created Crush. Crush is a paper designed for publications and packaging that uses organic materials in place of tree pulp. The tree pulp is being replaced by materials like corn, orange, kiwi, olive, almond, hazelnut and coffee beans. Which are more easily renewed than whole trees.
Why it is Cool:
It is cool because after taking the company 18 months to develop, around 15 percent of virgin tree pulp used in the Crush paper stock is saved by mixing the organic materials. Thereby, in total some 30% percent of the stock is comprised of post-consumer waste. It is a beautiful thought to give new life to products that would normally be added to animal food and fertilisers, or simply dumped in landfill.